Sunday, 23 November 2008

The corrosive effects of negative marketing

I thought long and hard as to whether I should submit this posting
This is going to be one of those little asides that I was talking about in my previous blog. I will try to keep it short and to the point , I can ramble on a bit at times so I apologise in advance and would ask for your kind indulgence.

Now, let me state at the outset that I am not a woolly headed eternal optimist, walking around all day with a fake smile permanently tattooed across my face, I have been around for a while and with age comes a certain amount of wisdom (no where near as much as I should have!) and a large amount of Sinicism ( much more than I require).
Unless you have been living on planet Zog, you cant help but have noticed that the world economies are going through a bit of a crisis at the moment. Turn on the TV, listen to the radio or open the news paper and you are bombarded with doom and gloom about how bad things are. And , it is obvious to anyone with half a brain that things, most certainly, could be better. But do the media have to keep churning out such bitter news bulletins ?.
Whilst I concede that the media have a duty to report the news, I cant help but feel that they may, in part, be helping to create it. What I am witnessing everyday is a very efficient negative marketing program. One that markets pessimism. Every day, 24/7 the media reinforce the negative slogans that suck the confidence and motivation out of people.
We are now moving into a time of the year that should be good for retailers, they rely on this festive period. However we are starting to see that people are, understandably , unwilling to spend whilst the threat of future job losses looms, ever menacingly, over them. As stated I cant help but feel that the gloomy outlook is being fuelled to some extent by the negative and corrosive anti-marketing being spewed out by the doom mongers in the media.
So, if you ever want to learn how put together an effective (negative) marketing campaign, look no further than media news bulletins. They have powerful keywords and phrases that reinforce the message. This form of viral marketing draw you in and sell the product to a mass, captive, market that will become, if we are not very careful, increasingly primed to buy into the gloom they are peddling.
But be of good cheer my friends ! I have faith that the humans intuitive nature will see through the negativity that is currently being promoted and we will become increasingly immune to its message.
This credit crunch is a blip, all be it a big one, that comes along every so often. An adjustment that is well overdue and I firmly believe that we will soon come out the other side stronger and wiser. So try not to sink too deeply into the seething sea of media induced gloom. Things can only get better ! There probably has been no better time to position ourselves to take advantage of the good times to come. And I hope this blog will help you to do just that.

There, that’s got that off my chest ! Promise to get back on message next time.
Thinking about it maybe I am an optimist after all !!

Sunday, 16 November 2008

I need your help

Hello again !
As you can see this blog is very much a work in progress. I wish I could tell you exactly what direction this blog will take, but I can't. You see it has been set up primarily to promote what I think is the absolute best strategy out there, namely Virtual Affiliate Trainer. Armed with this information, you could take your business to the highest levels of success. So more and more I am thinking what can I add to this unique information. Conclusion, not a lot ! BUT DON'T move away from this blog just yet !!
You see, the training program offered here is one of those opportunities that don't come along that often, so i feel justified in pushing it as hard as I can because I genuinely feel this course will greatly contribute to your business success. And yes, I earn commission if you click through and sign-up. I am not embarrassed by that, it's what we are all here for! But I want this blog to be more than that. I want to be able to bring you genuine news, views and opportunities that will be of benefit to you and to me.
So here's the plan. Future posts will try to offer information and if possible inspiration to help you push forward to business success. It may be a bit off the wall at times, it may have postings that have little or no bearing at all on the subject of Internet marketing. I have opinions on most things (always right, of course). This blog may be an opportunity for you and me to vent some of these! But most of all I want to help. I want to be someone that you can grow to trust. The Internet is fantastic tool for communication. Unfortunately that is also part of it's weakness as well. There are still far too many con artists out there ready to scam your hard earned cash and I see it as part of my mission to expose these idiots.
Truth is I NEED YOUR HELP and your advise. Your input would be very welcome. Your suggestions on how to make this blog a little oasis that we can all come to for help as and when needed would be appreciated.
I am not going to stop promoting, I need to earn a crust ! But I will only promote those services/products that I believe to be genuine and honest opportunities. If we link our sites we can blaze a trail across the net that could be a genuine help to others and earn some cash at the same time. By the way ! while I am on the subject, have I mentioned Virtual Affiliate Trainer yet !! ;)
Until next time, Nigel

Monday, 10 November 2008

The Affiliate Opportunity

This second posting has been a long time coming, but for a very good reason that i am about to reveal.
But first may i just make a very brief statement about customer care. Yes i know that this is probably overstating the blooming obvious, but time and again it is this simple tactic that gets overlooked and this is when things start to go wrong. You should not be in business just to make money. WHAT!! I here some say. But listen, if you can't have a passion about what and why you are selling something, that lack will soon reflect upon your business. Have a passion about what you are doing and about the service you offer your clients.
Treat your customers well. Become someone that they can trust and enjoy doing business with and your business will be justifiably and handsomely rewarded.
This rule must apply when recruiting affiliates to promote your business. Good affiliate marketing practice is essential if you really want to take advantage of the affiliate opportunity. As the merchant you should make sure that your affiliates have all the tools and training necessary to promote your online business to its full potential.
Remember, good practice is rewarded with good feedback from the customer. These testimonials are like gold dust to your marketing strategy.

Now, for the biggee. My first posting hinted at a strategy that could boost your business to new and dizzying heights. Believe me when I say this guy knows what he is taking about and there is absolutely nothing else out there like it. On offer is a free 2 hour, quality seminar that reveals tactics that will supercharge your business. As already stated, giving your affiliates the correct training and tools is an absolute must if you want your business to be successful. Do yourself a massive favour, click the Virtual Affiliate Trainer link in recommended resources and hold on tight. This will blow your mind !
Until next time. Nigel