The corrosive effects of negative marketing

I thought long and hard as to whether I should submit this posting
This is going to be one of those little asides that I was talking about in my previous blog. I will try to keep it short and to the point , I can ramble on a bit at times so I apologise in advance and would ask for your kind indulgence.

Now, let me state at the outset that I am not a woolly headed eternal optimist, walking around all day with a fake smile permanently tattooed across my face, I have been around for a while and with age comes a certain amount of wisdom (no where near as much as I should have!) and a large amount of Sinicism ( much more than I require).
Unless you have been living on planet Zog, you cant help but have noticed that the world economies are going through a bit of a crisis at the moment. Turn on the TV, listen to the radio or open the news paper and you are bombarded with doom and gloom about how bad things are. And , it is obvious to anyone with half a brain that things, most certainly, could be better. But do the media have to keep churning out such bitter news bulletins ?.
Whilst I concede that the media have a duty to report the news, I cant help but feel that they may, in part, be helping to create it. What I am witnessing everyday is a very efficient negative marketing program. One that markets pessimism. Every day, 24/7 the media reinforce the negative slogans that suck the confidence and motivation out of people.
We are now moving into a time of the year that should be good for retailers, they rely on this festive period. However we are starting to see that people are, understandably , unwilling to spend whilst the threat of future job losses looms, ever menacingly, over them. As stated I cant help but feel that the gloomy outlook is being fuelled to some extent by the negative and corrosive anti-marketing being spewed out by the doom mongers in the media.
So, if you ever want to learn how put together an effective (negative) marketing campaign, look no further than media news bulletins. They have powerful keywords and phrases that reinforce the message. This form of viral marketing draw you in and sell the product to a mass, captive, market that will become, if we are not very careful, increasingly primed to buy into the gloom they are peddling.
But be of good cheer my friends ! I have faith that the humans intuitive nature will see through the negativity that is currently being promoted and we will become increasingly immune to its message.
This credit crunch is a blip, all be it a big one, that comes along every so often. An adjustment that is well overdue and I firmly believe that we will soon come out the other side stronger and wiser. So try not to sink too deeply into the seething sea of media induced gloom. Things can only get better ! There probably has been no better time to position ourselves to take advantage of the good times to come. And I hope this blog will help you to do just that.

There, that’s got that off my chest ! Promise to get back on message next time.
Thinking about it maybe I am an optimist after all !!